Web Based Email Marketing - Customer Survey tool

Marketing WAM can empower you with communications, tracking, lowered marketing costs and enhanced Web capabilities. Marketing teams are challenged every day to drive more revenue with less budget. Today's companies want measurable results for marketing dollars. With WAM, you can get those answers. There are many tools that enhance your marketing efforts, make it trackable and even speed up the process of running campaigns. Now, with WAM, you can easily implement and manage:
Email Marketing
With just a few minutes of your time, you can send professional looking, branded, NON-SPAM email messages to your entire Contact database or any of your targeted lists. Send information and entertainment pieces, video emails (broadcast with YouTube), product & service promotions, event information, reminders, requests for feedback and much more. WAM always supports your branding in every campaign you run. Using Active Reports, WAM’s powerful reporting system, you’ll see who’s receiving the messages, who’s opening, how many times, and what they are clicking on in the message. Use the powerful one click exporting and list creation from any of the reporting data that is collected. With the Active Reports, you can build event registration lists, create call sheets for sales teams and re-emphasize key messages to those Contacts that perform the actions you want them to.
With the WAM email marketing software, all unsubscribe requests are honored immediately, in real time. You never need to keep track of the individual requests; WAM will do it for you. WAM even helps you quickly filter out invalid email addresses, saving you from sending email waste and automatically conforming to best practices in the industry. WAM’s servers enhance speed, reliability and email deliverability to the inbox with its powerful and award winning Mail Transfer Agent (MTA) powered by Strongmail. WAM always keeps up to date on the latest requirements for the major ISP’s and corporate firewalls so you know your messages are always optimized for delivery to the inbox. You work on the message; WAM will work on the delivery!

Opinion Polls and Surveys
See it in action

WAM helps you collect information from your customers, employees, members, voters, fans, friends, enemies (did we say enemies) and anyone else you want by creating simple or sophisticated Feedback tool. Feedback can be used to collect both Contact information and/or questionnaire information. By using the step by step process in WAM Feedback, you can create powerful blind polls, opinion polls, customer satisfaction surveys, email list sign-up forms, event registration forms, customer inquiry forms and much more.

When you use WAM feedback, you can ask all kinds of survey questions like:

Radio buttons, drop down menus, and Rating Scales for single option answers
Check boxes and list boxes, allowing the Contact to choose one or many options
Text boxes to collect comments and written notation

Using WAM’s powerful Branding Engine, you can run opinion polls and surveys privately using Templates that preserve your brand identity, or you can seamlessly integrate any Feedback form into your website.

The data you collect in WAM Feedback can be stored and aggregated at the group level and optionally individual responses can be tied to the individual Contacts. WAM’s powerful reporting engine allows you to see in real time the types of responses you are getting. Option questions are immediately aggregated into totals and percentages and text entry questions can be read and printed for deeper analysis.

With one click in your Action Reports, you can create new targeted Lists of Contacts based upon their responses and export Excel lists for your sales and/or customer service teams to take action on.

No more waiting for weeks or even months to create, execute, collect, enter and report on paper or other electronic based surveys. WAM allows you to keep the pulse on your audience in real time. You can quickly base marketing, sales and customer service decisions from the information you collect.

Website Content, Landing Pages and Offer Testing

The WAM Pages tool allows you to publish HTML pages online or directly into your Website. If you know word processing, you have all the skills you need to create WAM pages.

You can create and manage content areas within your existing Web pages that you want to update on a regular basis without a Webmaster or IT person.

Pages allow you to create one or many ‘Versions’ of pages you create. Commonly referred to as “A/B split testing”, you can test which version of your message creates the best response based on click-through rates. This powerful, yet simple to implement system allows you to quickly test offers from your website or other promotions.

Using private ‘Landing Pages’, you can test response rates from specific marketing efforts. What’s more, when you implement the powerful Branding Engine, WAM will generate unique page addresses (ex. wam.yourcompany.com/offer12) that you can insert into any media advertising including direct mail, print ads, partner websites, banner ads and search engine pay per click campaigns. Imagine tracking not only the sources of traffic, whether online or traditional, but the responses to those messages in one simple to implement tool.

Pages can even be used to create ‘micro sites.’ Often temporary for specific events or special offers, micro sites are the quick to deploy, low cost strategy for marketers and sales teams to generate significant demand and sales opportunities.

WAM’s Active Reports will track views and click-through rates. When you implement multiple versions of pages, WAM will give you a comparative analysis of which message worked best, for each specific offer you make. You can optimize your search engine campaigns by tracking the key words to offer messages that convert best for your organization.

News Releases, Upcoming Events, and Industry Information

WAM News is the simple press release management tool for posting news, event information, industry topics, FAQ’s and more. Simply fill out the title, summary and body in the word processor type editor and give it a date. With the powerful Branding Engine in WAM, your news items instantly are available on your website page(s).

News releases help keep your web site current and encourage repeat visitation. News items can supplement your other marketing efforts like Email promotions.

Groups and associations can create calendar or events for upcoming time periods. Politicians can announce their schedules. Retailers can promote specials, sales and in-store events.

With WAM, you can do it yourself or have it done for you by one of our professional partners. Either way, you can get the job done. To learn more or get started, contact your WAM representative today and find out how to accelerate your marketing, sales and customer service programs with WAM!