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Pages |
(Web page content, landing pages,
offer testing) |
Take a look at a different tool:
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WAM Pages allow you to publish HTML pages online or directly into your Website. If you know word processing, you have all the skills you need to create WAM pages.
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Using WAM’s powerful Branding Engine, you can create and manage Pages privately using Templates that preserve your brand identity or you can create content areas within your existing Web pages that you want to update on a regular basis without a Webmaster or IT person.
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Pages allow you to create one or many ‘Versions’ of page you create. Commonly referred to as “A/B split testing”, you can test which version of your message creates the best response based on click-through rates. This powerful, yet simple to implement system allows you to quickly test offers from your website or other promotions.
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Using private ‘Landing Pages’, you can test response rates from specific marketing efforts. What’s more, when you implement the powerful Branding Engine, WAM will generate unique page addresses (ex. wam.yourcompany.com/offer12) that you can insert into any media advertising including direct mail, print ads, partner websites, banner ads and search engine pay per click campaigns. Imagine tracking not only the sources of traffic, whether online or traditional, but the responses to those messages in one simple to implement tool.
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WAM’s Active Reports will track views and click-through rates. When you implement multiple versions of pages, WAM will give you a comparative analysis of which message worked best, for each specific offer you make.
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Pages can even be used to create ‘micro sites.’ Often temporary for specific events or special offers, micro sites are the quick way to deploy, low cost strategy for marketers and sales teams to generate significant demand and sales opportunities.
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